There are many benefits to employing social media marketing strategies. Social media allows you to instantly communicate with a broad customer base, and interact with them to generate interest in your products, services, and overall business. This article provides valuable guidance and actionable tips on utilizing social media marketing strategies successfully. Use these tips to make your business more successful!
TRY THE 'TUBE - Include YouTube in your arsenal of social media marketing tactics to attract a target audience. Did you know that YouTube has over a billion users?! YouTube users tend to be better leads because they have generally already seen a video you have posted, and won't click on your links unless they like what they see. It boosts sales when people who visit a product site already know what the product is all about. Click HERE for some interesting YouTube stats.
EXCLUSIVE DEALS - Create specials or promotions that are exclusive only to your social media sites to entice your customers to come to them. When they notice promos open only to Facebook followers, they are sure to give you greater attention as they feel they are getting a special deal. Hopefully they will also share your promotion with their friends which will expand your reach and gain more sales.
COVERT TACTICS - To create social media content that really markets you covertly, come up with lists. For example, compose a list of the top ten weird but true facts about your product, widget or niche. Top number lists may seem a little boring to some, but they do tend to get quietly passed around the internet, providing a wonderful opportunity for your brand to get exposure.
POSITION YOURSELF AS AN EXPERT - Try creating an account on Quora. This website allows users to submit questions and get answers from other users. Look up questions about issues related to your products or industry, and write a helpful answer or solution. By sharing your knowledge with potential customers, you will enhance your credibility and create a sense of expertise.
SHARE BLOG UPDATES ON SOCIAL MEDIA - If you have a blog on your business website, you can update it with new content and publish it on your social media sites as well. Your followers will see that you posted new content and rush to read it. Unique and engaging blog content keeps followers interested in what you post, and it keeps them coming back to both your social media sites and your website.
VIDEOS ARE KING - Social media technology is constantly changing so you must remain knowledgeable in order to make sure your strategy succeeds. Statistics show that video is the largest and fastest growing social media marketing tool. In 2014 CEO Mark Zuckerberg was quoted as saying “In five years most of Facebook will be video”. Try incorporating short Facebook Live videos into your social media marketing plan. Videos are great content for your social media marketing!
As you can see, there are many benefits to employing social media marketing strategies, and there are many different ways to use social media. Social media marketing could be the extra push your business needs to obtain the success you've been seeking. Apply these actionable strategies, and see what social media marketing can do for you!
Social Media Specialist
PS - Do you need more help with social media? Click HERE to learn how I can personally teach you everything that I know and take your social media marketing from so-so to so awesome!
The goal of this blog is to help small and growing businesses get the most out of their social media presence.