Facebook is extremely popular because it enables friends and family to easily connect with each other. You can use Facebook to market your business as well! Keep reading this article for seven easy and actionable tips to maximize your marketing efforts and social reach on Facebook.
#1 - All content on your business website should be easy to Like and Share on Facebook. If people are able to share your content with their friends & followers, you'll find that your reach begins to expand exponentially, and so will your profits.
#2 - Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a contest or giveaway, makes them more likely to register on your page and provide your business with valuable leads. For example: I have a “Sign Up” button on my Facebook page that allows people to get a free Guide to Social Media. In exchange I get to add their email to my email list.
#3 - Choose your Facebook profile picture carefully. You could use an image of your logo, latest product or a photo of yourself. Don’t hesitate to change your profile picture regularly but make sure your page remains easy to identify. Further customize your page by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns. Consistent branding across your social media accounts will make your business look more professional.
#4 - Consider using Facebook advertising. By paying for Facebook ads, you can reach a larger audience by targeting specific demographics. This can get your Facebook page a lot of attention, and that's important. You can try it out for a while and then cancel or adjust it if it doesn’t seem to be working.
#5 - Once you create a Facebook business page, it is very important for you to be active. I recommend at least one post per day for Facebook. If you never post any content, how can you expect people to remain interested? Regular postings are just a part of what you will need if you want to do well on Facebook. Don’t forget you can schedule your Facebook posts in advance to save time.
#6 - Post pictures and videos to your business page. People love pictures and videos even more so. Be sure to take advantage of the new Live Video feature available on Facebook! When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your business.
#7 - Promote your Facebook page all over the place! Share the link to your social media profile on your website, on your personal page, on your blog, on your friends' pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
Instead of ignoring Facebook and its potential, recognize that it really can help your promotional efforts if used correctly. No matter if your business is small or very new, it can help you market yourself more effectively. Keep these tips in mind so that you're getting the most out of your Facebook marketing.
Social Media Specialist
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The goal of this blog is to help small and growing businesses get the most out of their social media presence.