Have you heard that Twitter is a great internet marketing tool? If so, you may wondering if marketing your website, blog, products, or service through Twitter is a good idea. In most cases, it is, but you should first familiarize yourself with the pros and cons.
It's free to join Twitter! All you need is a mobile phone or an internet connection. To get started, visit Twitter.com and register for a free account. Select a username, password, and provide your email address. Unlike many other internet marketing ventures, Twitter requires no investment; therefore, there is no risk.
It's easy to network. Before marketing your business on Twitter, you need to develop a list of contacts. You start by following other members. You can get started by searching for users based on email address, name, and location. You can also use the search feature in Twitter to review Tweets and find those with similar interests as yours. Many also post on online message boards looking to
exchange Twitter contact information.
There are approximately 313 million monthly active users on Twitter. As previously stated, you need to develop a list of contacts to market your website, blog, product, or service. Since Twitter has about 313 million users this will be very easy! To improve your income potential, aim for your targeted market. Do you sell pet products? If so, your target market is pet owners. Look for members with pictures of pets or Tweets that are pet related.
You can tweet on any subject. Twitter is a social networking website. For that reason, many posts are social in nature. It is common to find daily updates. A person may say they are going shopping, heading to the airport, and so forth. However, since you can tweet on any subject, it can be used to market a product, service, blog, or website.
Twitter has a lot of potential. As previously stated, you can market a website, blog, product or service on Twitter. In terms of internet marketing, this gives you a lot of potential. You can increase website or blog traffic, generate sales, as well as interest. When you have an interesting product or service for sale, those who receive your updates may re-tweet your content to their followers which will greatly expand your reach.
It can be distracting. Yes, your main goal is to use Twitter for internet marketing, but you may find yourself easily distracted. You may use Twitter to market your website or blog, but many others do not. You will find a wide range of messages on Twitter, including daily updates. It is neat to get movie recommendations from other Twitter members, but this is a distraction from your goal of building your business.
It can be addicting. Not only can Twitter be a distraction, but it can also be addicting. The more interesting conversations you have, the more you may want to message. During work hours, use Twitter for work purposes only. If you wish to use Twitter for personal use, I recommend to create two separate accounts.
You can sound too spammy. If you do not proceed with caution, your Twitter messages will sound like advertisements. Yes, that is what they are, but don't go overboard! Twitter is about connecting and interacting with other internet users, not soliciting sales online. For that reason, use the roundabout approach. Instead of staying “visit my website,” or “buy the products I have for sale,” provide a link and ask for feedback. This will still generate traffic and interest, but your followers will not feel pressured or used for the sole purpose of advertising.
As you can see, there are a number of pros and cons to using Twitter as an internet marketing tool. As for whether or not you should, why not give it a try? As previously stated, Twitter is free and it is easy to get started! For that reason, you have nothing lose. Get started today and see what Twitter can do for your online business!
Click here for a quick 5 point checklist to build your brand on Twitter!
Social Media Specialist
PS - Do you want more FREE social media tips? Join the Blue Pin Community for instant access to the Resource Library!!
I must confess…Twitter is not my favorite child. Instagram I totally get…but Twitter can still be a mystery sometimes. Don’t get me wrong…it’s growing on me but I've had some learning curves.
One thing I've learned is the importance of your Twitter profile. There are few things that need to be in place to give your business the professional presence it deserves on social media. So I came up with a quick 5 Point Checklist to give your Twitter profile a (much needed) makeover and build your brand!
Get excited…here we go!
#1) Twitter Handle – Keep it short and simple. The maximum length for a Twitter handle is 15 characters. Ideally, you want to keep the same username across all of your other Social Media accounts to make yourself easier to find. Like moi…want to find me anywhere? I’m @bluepinsocial on Twitter, Facebook and Instagram.
#2) Your Bio – You have 160 characters to make a great first impression. You can include hashtags in your Twitter bio that are searchable, so try include at least 2-3. Be short, smart and be you! Show off your personality so people know what to expect when they follow you.
#3) Profile Photo – Again, this is all about you baby. Show off your smiling mug for the Twitterverse to see! Keep it friendly, fun and professional. If your business is 100% product focused than a product picture would be ok here, but generally humans like to connect with other humans. Twitter suggests the following dimension for your profile pic - 400 x 400 pixels.
#4) Header – This is an image that sits at the top of your profile. This is prime real estate to expand on your brand so think about your brand colors/fonts etc. You can design your own professional Twitter header for free on www.canva.com I HEART Canva big time! They have all the preloaded dimensions for social media profiles. It makes it easy peasy to get a great looking profile!
#5) Pinned Tweet – Did you know that you can pin a tweet to the top of your profile? This will always be the first tweet anyone sees when they check you out on Twitter. So what can you pin to the top? A link to your most recent blog post? A link to your opt in? A link to your amazing offer? The sky is the limit! For a How To on this feature click HERE.
BONUS ('cuz I love you) Theme Color - This is the color of links and buttons on your profile (desktop version). You can chose from pre-sets in Twitter or choose your own with a HTML color code. Again, think about your brand colors and keep it looking cohesive and complimentary. HERE is a link to a dynamic HTML color chart.
So take an inventory of your Twitter profile. Is there anywhere that you can improve? Drop your Twitter handle below so I can follow you!
Also, if you need further help with graphics or setting up your social media profiles I can help with that. Send me a message and lets chat!
Social Media Specialist @bluepinsocial
Ps – Did you know that you can get a FREE guide to getting Started on Social Media? Click HERE to grab yours. It’s packed full of helpful tips for new and growing business owners.
Are you wondering what the heck #TBT or #MCM means? Don’t worry, your Instagram Obsessed Social Media Specialist is here!
(Try saying that 5 times fast!)
Keep reading for a free library packed full of “Day Of The Week” hashtags that you can easily use on Instagram and Twitter to boost your audience engagement.
First let’s take a look at what a hashtag actually is, what it does and how it can help your social media game.
So essentially, by tagging your tweets/posts with related hashtags, it will help your content appear in the search results of people looking through tweets/posts on that particular topic.
Using relevant and trending hashtags on a regular basis is a great way to join in on conversations and expose yourself to new audiences on social media.
Fun Fact: Hashtags first arrived on the Twitter scene in 2007. For more on the history of the hashtag click here.
That is hashtags in a nutshell. Pretty cool right? OK! On to the free library of popular “Day Of The Week” hashtags along with suggestions for how to use each one. (This is my favorite part.)
Using these hashtags will definitely help expose your small or growing business to new audiences on social media, but there are some guidelines to keep in mind. Here are some helpful tips for using these hashtags.
I hope this post has helped you understand hashtags a little bit better and given you some new ideas for fun and relevant hashtags that you can use in your Instagram and Twitter feed.
If you have found this post helpful, please use the share buttons below and tell your friends and followers!
Please let me know if you have any feedback, comments or suggestions for future posts!
Social Media Specialist
The goal of this blog is to help small and growing businesses get the most out of their social media presence.