Whether you’re blogging, or sharing something on Facebook it all comes down to content. Social media is how people communicate online now, and the content you share there is more likely to be commented on and shared with others than content you just put on your blog and don’t share it.
Sharing an article you put on your blog on social media can establish backlinks, engagement, and send traffic to your website. Therefore, it matters what you share on social media if you want to establish real social signals.
Know Your Audience – In anything you do from developing products, sourcing products, creating services and so forth it’s imperative that you understand who your audience is. Get to know what keeps them up at night and what will solve their problems.
Set Goals – Each social media platform needs a different goal of its own. The reason is that each social media network is very different. It’s best to set up each one independently as you don’t want each network to be a copycat of the other. While you will likely share the same blog posts, articles, and content, you’ll organize it a little differently and present it a little differently for each network.
Create a Strategy – When you’ve developed your goals you’ll want to create a strategy behind each goal to make sure you reach them. Again, separate each network out so that you have a clear understanding of what each one of them take to achieve the goals you’ve set.
Work On Your Headlines – One of the most important aspects of each social share is the headline. Each network is a little different so you’ll need to change the headline as you share. The headline is what helps your shares get more clicks.
Use Imagery Creatively – When you share anything on social media make sure that your images show up the right size and fit the network. Studies show that on social networks shares with images are more likely to be engaged with and shared to their friends.
Optimize Your Content Specifically for Social Media – Each network has different image size requirements, different amounts of letters show in the blurb before the link. Understand how each network you use works so that your content can be presented in the best light.
Share On the Right Days and Times – Research how your audience consumes content. What are the best days and times to share? When do you get the most engagement? You may have to test out different times and days to find out.
Mind Your Metrics – Always look at your analytics before you start anything new and then check them again later to find out if what you’re doing is having an effect. Remember that nothing is ever complete until the paperwork is done.
Social signals are about sending the right signals at the right time, using social media along with your other online real estate to make an impact, get noticed, and get more traffic.
Social Media Manager
PS - Click here to access the FREE resource library. It's packed full of useful tips for your social media strategy!
Starting out in social media marketing can be very exciting. On one hand you have a fresh start for your business online; a blank page to be filled. Oh the possibilities! And on the other hand, blank pages can cause writer's block, indecision and fear.
It is important to realize that first impressions count just as much online as they do in the offline world. But as a busy entrepreneur, you probably don’t have time to try out every social network for size. Your social media marketing campaign needs to produce measurable results as soon as possible.
Here are six insightful questions to ask yourself before you start on social media. Your answers will help you to create a coherent and effective social media marketing strategy for your new and growing business!
WHAT NETWORKS WILL YOU JOIN?
The big players in the social arena constantly shuffle for first place and they nearly always seem to hit the news with their latest leap in popularity, but the same six players are key in terms of volume of users - Facebook, Google+, Twitter, Instagram, LinkedIn and Pinterest.
Understanding the demographics of each platform's users and where they intersect with your target audience will decide for you whether you should use a specific network or not.
WHO WILL BE IN CHARGE OF POSTING UPDATES?
Chances are, you're going to need a freelancer to look after your social media. The internet doesn't sleep, and if your market is global the chances are you will have to state your business hours publicly and hire someone to engage with your fans or customers from 9-5 each day.
This is one time when giving the job to your newest intern is not a good idea. Your social media manager should have a firm grip on best practices, customer service, and be both polite and patient.
WHAT ARE YOU GOING TO POST?
It's funny, but sometimes what we think our customers want from us and what they actually want from us can be miles apart. Do your homework. Figure out what kinds of posts go down the best with your target market and give them what they want.
Always, always monitor your analytics to both help create more of the content that gets most engagement and to look out for trends your business should follow.
WILL YOUR ADVERTISING BE PAID OR FREE?
If you're a start-up business, or have been badly affected by the downturn in global economy, you may not want to invest in advertising. But understanding how it works can offer some very cheap marketing opportunities, as social media advertising is the most cost-effective there is at the moment, compared to Google and Bing PPC.
HOW WILL YOU DEAL WITH NEGATIVITY?
Unfortunately, being on the other side of an anonymous void, armed with a keyboard can make some people feel they can do and say what they want with some degree of anonymity.
This is actually a myth thanks to the many different social search tools and aggregators online. Don't feed the trolls. Remain calm and make use of the immediacy of social media to offer customer service in a timely and polite manner. You may never appease the originator of any negative comments, but the world that watches may be impressed enough by your attitude that they will choose to do business with you in the future.
HOW WILL YOU LEVERAGE THE GROWTH OF YOUR CUSTOMER BASE TO GROW YOUR BUSINESS?
There's little point in growing a large list of fans or followers unless you leverage it by engaging your followers and encouraging them to share your content. Create some fun around your brand; offer quizzes, photo ops, competitions, fill-in-the-blank slogans - anything that surprises your fans with an engaging activity. Even companies that sell washing powder have done this by sharing specific tips on how to best use it for certain stains.
Whichever networks you decide to use, don't be swayed by size alone. There are differences in gender and age group that more than make up for overall numbers, so make sure you do your homework first and create a realistic customer avatar that fits with the social networks you choose.
I hope these questions will help you get the most out of your social media presence! If you would like some help with managing your social media platforms, please send me a message. I love helping small and growing businesses with their social media. :)
Social Media Manager
PS - Click here to access the FREE resource library. It's packed full of free tips for your social media strategy!
A lot of people get impressive engagement on their personal Facebook profile. That's great, but you want to use Facebook to grow your business right? That's where a Facebook business page comes in.
If you’re selling a product or offering a program or service, your business page will allow you to develop your brand and increase brand loyalty. If your consistently providing valuable and engaging content your fans will stay loyal, even if you make mistakes. Also, if your fans see that you're active and responsive on your Facebook page, they will be way more likely to give you their business. There is nothing worse then clicking to a business page just to see that they haven't posted since 2013 (Seriously! I've seen it happen!).
You want to build a community of raving fans right? That’s why you need to have a business page! Ok now let's set up a marketing plan to get you more fans. There are basically three phases for a Facebook page marketing plan. They are:
• Attraction - this means finding different ways to grow your fan base depending on what they’re into. Learn as much as you can about your audience and create a persona of your typical fan. That way you know how to center the campaign around them.
• Promotion – come up with strategic posts and keep them short and to-the-point.
• Sales – one of the best ways to get audience feedback for when you want to sell products and services is to ask questions. You’ll find out what your audience wants and develop something they will spend money on.
So we've covered the basics of Facebook page marketing. Now lets get into the really good stuff. Here are nine ways you can use your business page to grow your fan base for free!
1. Connect With Fellow Page Managers
So let’s say you run a small ice cream parlour and have already set up a Facebook page with a decent following: try to make a live connection with the pizza place across the street if they attract the same clientele. Talk to the owner and invite them to do a little cross promotion on Facebook, where you can share posts with your audiences and forge stronger connections.
2. Share Content
This works across all social platforms because when people see and share your content, it has a direct impact on your sales. Have you considered taking original photos and using them as part of your content on Facebook? It could be a simple behind-the-scenes picture at your workplace, a thought provoking image or an inspirational picture: whatever you decide to post should serve to get people engaged and sharing.
3. Tag Your Facebook Page On Your Personal Profile
You can totally promote your business on your personal profile in a non annoying way. When your sharing a business post on your personal page, tag your business page! Your personal network will then be able to easily click over to your biz page and see all the other amazing content that you have posted.
4. Link The Page To Your Profile
It’s a simple thing to do but a lot of businesses get it wrong. If users can search and find your personal Facebook page, then you want to make it so that your business page is just as easily accessible.
5. Include Facebook In Your Email Signature
Do you send out emails every day? This is not a complicated trick: just a reminder to include a link to your Facebook page in your email signature. Use a mail program that allows you to customize your email signature and put in clickable icons.
6. Comment On Different Pages
This is yet another great way to get more people to notice you on Facebook. Find out which other pages your audience could be having conversations and get involved. Like complementary Facebook pages as your own, and then keep an eye on your home page feed and respond to the posts.
7. Run Contests
Lots of businesses run contests to get more likes on their page. Contests don't have to be complicated or cost money. Something as simple as a Like Contest works wonders! Ask your fans share your page and let everyone know that once you get to a certain number of likes, you are going to give one lucky fan a freebie! If your a hairdresser, give a free haircut. If your a product based business, give away a free product etc.
8. Include a Like Button On Your Website
Again, this is not rocket science, but something that doesn't cost anything and a lot of business owners tend to overlook. If your website gets a good amount of traffic, you should be able to get a fair number of likes on your page.
9. Give Your Fans Some Love
What if a local restaurant gave away a cool new recipe for the upcoming holiday season on their Facebook page? Would you trust them more or less? Would you be more or less likely to give them your business? So ask yourself, what can you do to show your fans some love? If your a marketing consultant you could offer a free download with helpful tips for prospects and clients to enhance their marketing efforts. Giving away these little freebies is a way to showcase your expertise and build familiarity and trust with your fans.
So there it is, nine free ways to grow your fan base and build a community of raving fans. If you found this article helpful please share!
Social Media Specialist
The goal of this blog is to help small and growing businesses get the most out of their social media presence.