Have you heard that Twitter is a great internet marketing tool? If so, you may wondering if marketing your website, blog, products, or service through Twitter is a good idea. In most cases, it is, but you should first familiarize yourself with the pros and cons.
It's free to join Twitter! All you need is a mobile phone or an internet connection. To get started, visit Twitter.com and register for a free account. Select a username, password, and provide your email address. Unlike many other internet marketing ventures, Twitter requires no investment; therefore, there is no risk.
It's easy to network. Before marketing your business on Twitter, you need to develop a list of contacts. You start by following other members. You can get started by searching for users based on email address, name, and location. You can also use the search feature in Twitter to review Tweets and find those with similar interests as yours. Many also post on online message boards looking to
exchange Twitter contact information.
There are approximately 313 million monthly active users on Twitter. As previously stated, you need to develop a list of contacts to market your website, blog, product, or service. Since Twitter has about 313 million users this will be very easy! To improve your income potential, aim for your targeted market. Do you sell pet products? If so, your target market is pet owners. Look for members with pictures of pets or Tweets that are pet related.
You can tweet on any subject. Twitter is a social networking website. For that reason, many posts are social in nature. It is common to find daily updates. A person may say they are going shopping, heading to the airport, and so forth. However, since you can tweet on any subject, it can be used to market a product, service, blog, or website.
Twitter has a lot of potential. As previously stated, you can market a website, blog, product or service on Twitter. In terms of internet marketing, this gives you a lot of potential. You can increase website or blog traffic, generate sales, as well as interest. When you have an interesting product or service for sale, those who receive your updates may re-tweet your content to their followers which will greatly expand your reach.
It can be distracting. Yes, your main goal is to use Twitter for internet marketing, but you may find yourself easily distracted. You may use Twitter to market your website or blog, but many others do not. You will find a wide range of messages on Twitter, including daily updates. It is neat to get movie recommendations from other Twitter members, but this is a distraction from your goal of building your business.
It can be addicting. Not only can Twitter be a distraction, but it can also be addicting. The more interesting conversations you have, the more you may want to message. During work hours, use Twitter for work purposes only. If you wish to use Twitter for personal use, I recommend to create two separate accounts.
You can sound too spammy. If you do not proceed with caution, your Twitter messages will sound like advertisements. Yes, that is what they are, but don't go overboard! Twitter is about connecting and interacting with other internet users, not soliciting sales online. For that reason, use the roundabout approach. Instead of staying “visit my website,” or “buy the products I have for sale,” provide a link and ask for feedback. This will still generate traffic and interest, but your followers will not feel pressured or used for the sole purpose of advertising.
As you can see, there are a number of pros and cons to using Twitter as an internet marketing tool. As for whether or not you should, why not give it a try? As previously stated, Twitter is free and it is easy to get started! For that reason, you have nothing lose. Get started today and see what Twitter can do for your online business!
Click here for a quick 5 point checklist to build your brand on Twitter!
Social Media Specialist
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One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.
1. Show Them That You Know Them
The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.
2. Treat Them Right
So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.
3. Be Transparent and Honest
One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.
4. Put People before Numbers
While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.
5. Be Fun When Appropriate
No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages.
6. Be Responsive
Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do.
7. Engage with Your Audience
Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.
8. Consider the Communication Format
Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in Facebook chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.
Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years - through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.
Social Media Specialist
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The goal of this blog is to help small and growing businesses get the most out of their social media presence.