When it comes to creating social media marketing messages, especially those that trigger emotions, it helps to understand the reasons why people spend money in the first place. If you can understand why your audience opens their wallet to buy, you can trigger them to do so whenever you want them to.
* To Portray an Image – People want others to perceive them in a certain way. That need often drives them to buy things to help them keep that image, not only for others to see them that way but also to see themselves that way.
* To Avoid a Bad Feeling – Whether it’s the idea they’ll miss out on something awesome, or some other bad feeling, avoiding a bad feeling is a powerful motivator to buy something. If you can show how your product or service helps your audiences avoid a bad feeling, they’ll be more likely to buy.
* To Gain or Earn Freedom – A good example is a housekeeper or virtual assistant. Is a housekeeper selling a clean home, or more time? Is a virtual assistant selling document processing or more time? If you can be clear about what it is you’re really selling, you can and will entice your audience to buy from you more often.
* To Fit In With the Community – Everyone likes being part of the “in” crowd and part of a community. If making a specific purchase will make them more of a part of the community, they will make it happen.
* Immediate Gratification – People like getting what they want, when they want it. If you can offer them an instantaneous way to give them what they want, they will most certainly take the bait. The important thing is to deliver on your promises.
* To Gain a Sense of Power – When people buy something they view as potentially life changing, they feel powerful and in charge of their lives. If you can offer something super special that solves a very specific problem and evokes feelings of power in your audience, you’ll have a winner on your hands.
* To Prove or Gain Self-Worth – Some people, maybe people in your audience, lack self-worth and need a way to get it. If you can offer them that feeling when they buy your products or use your services, you’ll sell a lot.
* To Solve a Problem – One of the most obvious reasons people spend money is to solve a problem. Show them how your product or service solves their problems, and they’ll buy from you when the price is right.
It’s important to study your audience so that you know how to trigger these feelings within them, and know which ones they use when they choose to buy. If you can find the trigger that keeps your audience from saying no, you’ll explode your business beyond your wildest dreams.
Social Media Specialist
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Today we're going to talk about the basics of Instagram. Follow these guidelines to maximize your Instagram profile, content and posting to build your following and your business.
In order for people to want to follow you, you need to hit the following 3 points:
- Interesting profile
- Great content
- Consistent posting
Your Instagram profile is like a first impression of your business. Make sure your profile is set to Public. You need to be seen and heard, this is business. This is your business account so you may want a seperate personal account for family/friends.
Your Photo: It needs to be a photo of you, professional (catering to your audience) smiling, social. I suggest that this be the same photo you use across all social media for brand recognition.
Your Description: You have 160 characters to make an impact. Your bio needs to make it clear who you are and what you do. Emojis are great to add color and personality. Don't forget to add a call to action to let your followers know how to interact with you. For example: "Click link below for more info!"
Your Website: This is super important. Use the Website/URL space your most valuable asset. It is the ONLY clickable link in Instagram! Make sure they go to a specific place to capture them (sales funnel, opt in page, facebook group). Change this link when you need to for promotions, contests, campaigns etc.
A great example of these points is Bark Box! They have emojis, a call to action and a link directly to their sign up.
Your Instagram feed is a representation of your brand/business. Posting high quality, cohesive photos/images will attract more followers.
Inspirational quotes are the easiest place to get started. You can find them in phone apps, googling or on Pinterest to name a few.
You’ll probably want a content creation tool for your computer and one for your phone. My faves are Canva.com on my computer and WordSwag (now available for Android!) on my phone.
I highly recommend you type the description for your post on the note pad of your phone. It helps spacing and you can re-use verbiage. Just copy and paste!
The #1 most important thing I can share with you is consistency. Post at the same times every day and post the same amount of photos. Don’t lump posts on top of each other. And don’t skip days (all 7 days).
If your new to Instagram, try starting with once a day. Your goal if you are super focused is 3-5 per day, 7 days a week.
Hootsuite or Later are great tools for scheduling your posts. Note: Instagram's terms and conditions require you to use their app to post. Both Hootsuite and Later copy and paste into the Instagram app.
Find a schedule that works for you, but you’ve got to be consistent!
Please let me know if these tips have helped you with Instagram. For MORE free Instagram help make sure you join the Blue Pin Social Community for access to our Resource Library!
Click HERE to get instant access!
Social Media Specialist
Facebook is extremely popular because it enables friends and family to easily connect with each other. You can use Facebook to market your business as well! Keep reading this article for seven easy and actionable tips to maximize your marketing efforts and social reach on Facebook.
#1 - All content on your business website should be easy to Like and Share on Facebook. If people are able to share your content with their friends & followers, you'll find that your reach begins to expand exponentially, and so will your profits.
#2 - Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a contest or giveaway, makes them more likely to register on your page and provide your business with valuable leads. For example: I have a “Sign Up” button on my Facebook page that allows people to get a free Guide to Social Media. In exchange I get to add their email to my email list.
#3 - Choose your Facebook profile picture carefully. You could use an image of your logo, latest product or a photo of yourself. Don’t hesitate to change your profile picture regularly but make sure your page remains easy to identify. Further customize your page by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns. Consistent branding across your social media accounts will make your business look more professional.
#4 - Consider using Facebook advertising. By paying for Facebook ads, you can reach a larger audience by targeting specific demographics. This can get your Facebook page a lot of attention, and that's important. You can try it out for a while and then cancel or adjust it if it doesn’t seem to be working.
#5 - Once you create a Facebook business page, it is very important for you to be active. I recommend at least one post per day for Facebook. If you never post any content, how can you expect people to remain interested? Regular postings are just a part of what you will need if you want to do well on Facebook. Don’t forget you can schedule your Facebook posts in advance to save time.
#6 - Post pictures and videos to your business page. People love pictures and videos even more so. Be sure to take advantage of the new Live Video feature available on Facebook! When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your business.
#7 - Promote your Facebook page all over the place! Share the link to your social media profile on your website, on your personal page, on your blog, on your friends' pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
Instead of ignoring Facebook and its potential, recognize that it really can help your promotional efforts if used correctly. No matter if your business is small or very new, it can help you market yourself more effectively. Keep these tips in mind so that you're getting the most out of your Facebook marketing.
Social Media Specialist
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The goal of this blog is to help small and growing businesses get the most out of their social media presence.