I must confess…Twitter is not my favorite child. Instagram I totally get…but Twitter can still be a mystery sometimes. Don’t get me wrong…it’s growing on me but I've had some learning curves.
One thing I've learned is the importance of your Twitter profile. There are few things that need to be in place to give your business the professional presence it deserves on social media. So I came up with a quick 5 Point Checklist to give your Twitter profile a (much needed) makeover and build your brand!
Get excited…here we go!
#1) Twitter Handle – Keep it short and simple. The maximum length for a Twitter handle is 15 characters. Ideally, you want to keep the same username across all of your other Social Media accounts to make yourself easier to find. Like moi…want to find me anywhere? I’m @bluepinsocial on Twitter, Facebook and Instagram.
#2) Your Bio – You have 160 characters to make a great first impression. You can include hashtags in your Twitter bio that are searchable, so try include at least 2-3. Be short, smart and be you! Show off your personality so people know what to expect when they follow you.
#3) Profile Photo – Again, this is all about you baby. Show off your smiling mug for the Twitterverse to see! Keep it friendly, fun and professional. If your business is 100% product focused than a product picture would be ok here, but generally humans like to connect with other humans. Twitter suggests the following dimension for your profile pic - 400 x 400 pixels.
#4) Header – This is an image that sits at the top of your profile. This is prime real estate to expand on your brand so think about your brand colors/fonts etc. You can design your own professional Twitter header for free on www.canva.com I HEART Canva big time! They have all the preloaded dimensions for social media profiles. It makes it easy peasy to get a great looking profile!
#5) Pinned Tweet – Did you know that you can pin a tweet to the top of your profile? This will always be the first tweet anyone sees when they check you out on Twitter. So what can you pin to the top? A link to your most recent blog post? A link to your opt in? A link to your amazing offer? The sky is the limit! For a How To on this feature click HERE.
BONUS ('cuz I love you) Theme Color - This is the color of links and buttons on your profile (desktop version). You can chose from pre-sets in Twitter or choose your own with a HTML color code. Again, think about your brand colors and keep it looking cohesive and complimentary. HERE is a link to a dynamic HTML color chart.
So take an inventory of your Twitter profile. Is there anywhere that you can improve? Drop your Twitter handle below so I can follow you!
Also, if you need further help with graphics or setting up your social media profiles I can help with that. Send me a message and lets chat!
Social Media Specialist @bluepinsocial
Ps – Did you know that you can get a FREE guide to getting Started on Social Media? Click HERE to grab yours. It’s packed full of helpful tips for new and growing business owners.
Think of social media like you would any other business event where you meet other professionals in your line of work or complementary business. How you behave at a networking event is pretty much how you should on social media: a mix of friendly chat, brainstorming and business. It's too easy when you sit at a keyboard to forget that the person reading your posts, tweets or updates are people too. It's wise to remember that words spoken (in this case typed) in anger or frustration are publicly visible on the social network in question.
Never allow yourself show negativity when using social media for business.
By following this simple rule, you will achieve a much higher level of networking than if you were to gripe and moan about every little niggle, setback or perceived slant you encounter online. Remember too, that words can be misconstrued and that's why someone with great wisdom invented those little emojis that make updates so much fun.
The precautionary rules don't stop at being positive. Avoid gossip like the plague. No one wants to do business with someone they can't trust, so if you earn a reputation as a gossip the chances are you'll never find worthwhile business partners.
Don't rant about competitors in a public space, and don't do the opposite either. No one will respect a self-appointed fanboy (or fangirl) who just hangs out at their profile page like it's the lap of God.
So, you're upbeat, positive and ready to mingle - now you just need to approach a few others at the party. But who should you connect with?
Luckily, online it's a lot easier to figure out who has influence than it is in real life. Rolexes can be faked, tuxedos can be hired for one night only, but true online statistics don't lie.
Before we find the top people in our industry, it's important to understand what keywords we will use to search for them. This applies context to our search. There's little point in connecting with indoor heating specialists if we are an ice cream company. Context is everything.
Let's take a look at six sites which allow you measure your potential joint venture partners' sphere of influence so that you can figure out whether you are a good match for business.
We want to determine who the influencers are in our industry for two reasons: to get them to follow us back, and to connect with their followers.
Here are six (of many) ways we can find influencers:
Twitter.com - search for your keywords and use the Riffle Chrome extension to view the number of followers each prospect has
Buzzsumo.com - search for your keyword and check the 'influencers' tab for the people whose posts have been shared the most for your keyword
Klout.com - Explore your topic and the top influencers' Twitter accounts will appear down the side of the page to your right. You can even follow them without leaving Klout.
Wefollow.com - Simply search your interest and you will find the most prominent people on Twitter.
Followerwonk.com - Another Twitter search engine, this one shows those who have tweeted your keyword, how many tweets they have tweeted, how many people they follow, number of followers they have and a score of their social authority marked out of 100.
Google Plus - Circlecount.com is an awesome tool. You'll need to start your research elsewhere, but when you want to check up on whether a person is active on Google+ you can find some great info here such as how many users are in the circles they share to.
Regardless of niche or platform, you can instantly spot the people who are serious because they always have a complete profile.
Gathering your list of influencers is the first step, next comes outreach. We need to build a real relationship with those people. Notice I said "real relationship." This is what social media marketing is about: building relationships, not yelling "buy my stuff, buy my stuff" or trying to trick people into something they wouldn't normally want to be a part of. Remember the analogy at the start - where we are using social media in the same way as we would press the flesh at a real world networking event or party?
Starting with sites like Twitter is fine, but short updates and tweets aren't big relationship builders. They do allow people get an idea of who you are and what you are about so that they can choose to deepen the relationship on a site like Facebook or Google+.
Here's how to catch their attention:
Add value to the relationship. Don't try to create a friendship just to get something out of it. Do it to help other people. Doing so will demonstrate that you know your stuff and are willing to help others out without being one of those people who will only ever do something if someone pays them.
Be creative. If an influencer doesn't understand something that you do, find imaginative ways to help them understand. You need to stand out in someone's mind to move from a name on the screen to a real person at the other end of an email or phone line.
Don't make it all about business. Try to find common ground with your prospect. Most of us take kindly to people who share our passions and if that means you both share a love of 1950s tin car toys, it engenders an "us against the world" instant camaraderie.
Respect other people's time. Just because someone has had a degree of success in their field doesn't mean they owe you a free consultation.
Enthusiasm is contagious. If you can be positive about your message and give more than you take, just as in real life, you will attract others to you on social media.
Get more tips just like this in a FREE Guide to Getting Started on Social Media!
Click here ---> http://bit.ly/1SXOfsf
Thanks for reading and Happy Friday!
Social Media Specialist
As a small or growing business owner, you've realized how important it is to be active on social media to reach your customers.
But how do you implement a social media plan that is effective?
You can hire a Social Media Specialist like me (hi there!) to manage your accounts or you can take on the task yourself.
If you're going to take in on yourself, there are three strategies that you need to implement to get the most out of your social media game. Follow these guidelines and you will be able to build your audience, increase your brand awareness and boost your business!
Consistency is KEY when it comes to social media and posting. Nothing can hurt your business more than in inactive social media account. If a potential customer searches for your business online and sees that you haven't posted in months, they could easily assume that you went out of business.
Aim for at least one post per day across all of your social accounts to stay fresh and active.
The easiest way to manage consistency is by pre-scheduling your posts. There are several websites with (free) schedulers to help you do this. Hootsuite and Buffer are some of the most popular ones.
Your content should follow the 80/20 rule. Only 20% of your posts should be directly promoting your brand/business. The other 80% should be focused on engaging and interesting content for your audience.
Before you post, ask yourself the following questions:
If you can say yes to all of the above questions you have a great post to share!
I love social media because it is a two way street. You’re putting yourself and your business out there for the world to see.
Take this unique opportunity to reach out and speak to your audience. Reply to their comments and answer their questions. Develop authentic relationships and you’ll see your fan/customer base grow!
Shhh…don’t tell anyone, but this is the “secret sauce” that I teach my clients when I’m doing private social media coaching (yep, I do that too).
I understand what it’s like to struggle with social media so I’m happy to share my top tips with you for free. All I ask is that if you found any of this useful, please like, share and/or comment!
Thanks for the love and for reading this post!
Social Media Specialist
The goal of this blog is to help small and growing businesses get the most out of their social media presence.