Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire.
#1 Make Your Content Searchable
Social media platforms like Instagram & Twitter allow you to include tags in your posts, aka hashtags #. Pinterest allows you to identify categories and include tags. Use these features in your post so that your prospects can readily find your information. This simple tactic will help attract more people to your social media profile and subsequently more people to your website.
#2 Obvious Contact Information
You might be surprised how many business owners have social media pages and profiles but their website address is a real challenge to find. It’s a simple thing; make sure your URL, email address, and even your phone number are on your site. Be completely transparent so prospects feel comfortable trusting you. Additionally, the more obvious your URL is, the more likely a prospect is to click on it and visit your website.
Give your social media followers a reason to visit your website. Host a special promotion for them. Give something away, or hold a contest or sweepstakes. For example, you might offer a printable coupon for Facebook followers only. In your promotion, include a link to the promotional page.
#4 Value Driven
Before you post anything on any social media site, make sure it provides value to your audience. If it doesn’t have a clear benefit, don’t post it. That means often keeping personal posts and business posts separate – unless your personality and personal life are relevant to your brand.
Test and track your posts to identify which posts generate the most traffic and interest. Also consider including a call to action and a link in some of your posts, and test and track those as well.
Some social media posts should lead directly to your website or blog. Include a few sentences teaser on your social media page and a link to read more. You can do this on any of the social media sites, from 140 characters on Twitter to tantalizing paragraphs on LinkedIn, Google+, and Facebook.
There are dozens of tactics for using social media to drive prospects to your website. At the end of the day it requires two key steps. The first is to make sure you’re providing value to your prospects. The second is to test and track your result so you know what works.
Social Media Manager
PS - Click here to access the FREE resource library. It's packed full of useful tips for your social media strategy!
Social media marketing is one of the most powerful tools business owners have access to. It allows you to connect with your audience. You can engage and build a community around your business. Business owners can also use it to learn more about their audience so they can better meet their needs.
It’s enough to make you want to jump right in, right? However, before you create a profile page and start marketing on your favorite social media site, there are a few steps to take and considerations to make.
Identify Your Purpose and Goals
Why are you using social media and what do you hope to accomplish? There are many different reasons to use social media. You may use it to sell products, to build your opt-in list, or to drive traffic to your landing page. Do you want to generate new leads or build relationships with your existing prospects and clients? Consider both long-term and short-term goals.
For example, if you want to build your opt-in list with social media marketing, how much do you want to achieve by the end of this month and what are your three-year goals? Setting the right goals for you and your business will help you create a social media marketing strategy that’s effective and productive.
Identify Tactics to Support Your Goals
There are different tactics to consider based on your business goals. For example, if you want to drive people to your opt-in page then you may want to hold a contest or sweepstakes that motivates people to sign up. You may want to create a content marketing strategy specifically for social media that identifies you as an authority and promotes your opt-in offer. Once you’ve identified the correct tactics, create an action plan and timeline.
Identify Your Brand Message
What message do you want to convey on your social media page(s) and how do you want to communicate it? Keep in mind that your message and brand should support your other branding efforts. However, your approach can be different on social media.
Finally, assess your resources and leverage technology. Identify the tools and technologies that can help you achieve your social media marketing goals. For example, there are services that automatically publish a link to your blog post on all of your social media accounts. There are also plug-ins that can be added to your website or blog that help visitors connect with you on social media. Use technology to help you achieve your social media marketing goals.
Social Media Manager
PS - Click here to access the VIP Resource Library. It's packed full of useful tips for your social media strategy!
The goal of this blog is to help small and growing businesses get the most out of their social media presence.