A lot of people get impressive engagement on their personal Facebook profile. That's great, but you want to use Facebook to grow your business right? That's where a Facebook business page comes in.
If you’re selling a product or offering a program or service, your business page will allow you to develop your brand and increase brand loyalty. If your consistently providing valuable and engaging content your fans will stay loyal, even if you make mistakes. Also, if your fans see that you're active and responsive on your Facebook page, they will be way more likely to give you their business. There is nothing worse then clicking to a business page just to see that they haven't posted since 2013 (Seriously! I've seen it happen!).
You want to build a community of raving fans right? That’s why you need to have a business page! Ok now let's set up a marketing plan to get you more fans. There are basically three phases for a Facebook page marketing plan. They are:
• Attraction - this means finding different ways to grow your fan base depending on what they’re into. Learn as much as you can about your audience and create a persona of your typical fan. That way you know how to center the campaign around them.
• Promotion – come up with strategic posts and keep them short and to-the-point.
• Sales – one of the best ways to get audience feedback for when you want to sell products and services is to ask questions. You’ll find out what your audience wants and develop something they will spend money on.
So we've covered the basics of Facebook page marketing. Now lets get into the really good stuff. Here are nine ways you can use your business page to grow your fan base for free!
1. Connect With Fellow Page Managers
So let’s say you run a small ice cream parlour and have already set up a Facebook page with a decent following: try to make a live connection with the pizza place across the street if they attract the same clientele. Talk to the owner and invite them to do a little cross promotion on Facebook, where you can share posts with your audiences and forge stronger connections.
2. Share Content
This works across all social platforms because when people see and share your content, it has a direct impact on your sales. Have you considered taking original photos and using them as part of your content on Facebook? It could be a simple behind-the-scenes picture at your workplace, a thought provoking image or an inspirational picture: whatever you decide to post should serve to get people engaged and sharing.
3. Tag Your Facebook Page On Your Personal Profile
You can totally promote your business on your personal profile in a non annoying way. When your sharing a business post on your personal page, tag your business page! Your personal network will then be able to easily click over to your biz page and see all the other amazing content that you have posted.
4. Link The Page To Your Profile
It’s a simple thing to do but a lot of businesses get it wrong. If users can search and find your personal Facebook page, then you want to make it so that your business page is just as easily accessible.
5. Include Facebook In Your Email Signature
Do you send out emails every day? This is not a complicated trick: just a reminder to include a link to your Facebook page in your email signature. Use a mail program that allows you to customize your email signature and put in clickable icons.
6. Comment On Different Pages
This is yet another great way to get more people to notice you on Facebook. Find out which other pages your audience could be having conversations and get involved. Like complementary Facebook pages as your own, and then keep an eye on your home page feed and respond to the posts.
7. Run Contests
Lots of businesses run contests to get more likes on their page. Contests don't have to be complicated or cost money. Something as simple as a Like Contest works wonders! Ask your fans share your page and let everyone know that once you get to a certain number of likes, you are going to give one lucky fan a freebie! If your a hairdresser, give a free haircut. If your a product based business, give away a free product etc.
8. Include a Like Button On Your Website
Again, this is not rocket science, but something that doesn't cost anything and a lot of business owners tend to overlook. If your website gets a good amount of traffic, you should be able to get a fair number of likes on your page.
9. Give Your Fans Some Love
What if a local restaurant gave away a cool new recipe for the upcoming holiday season on their Facebook page? Would you trust them more or less? Would you be more or less likely to give them your business? So ask yourself, what can you do to show your fans some love? If your a marketing consultant you could offer a free download with helpful tips for prospects and clients to enhance their marketing efforts. Giving away these little freebies is a way to showcase your expertise and build familiarity and trust with your fans.
So there it is, nine free ways to grow your fan base and build a community of raving fans. If you found this article helpful please share!
Social Media Specialist
The goal of this blog is to help small and growing businesses get the most out of their social media presence.