Whether you’re blogging, or sharing something on Facebook it all comes down to content. Social media is how people communicate online now, and the content you share there is more likely to be commented on and shared with others than content you just put on your blog and don’t share it.
Sharing an article you put on your blog on social media can establish backlinks, engagement, and send traffic to your website. Therefore, it matters what you share on social media if you want to establish real social signals.
Know Your Audience – In anything you do from developing products, sourcing products, creating services and so forth it’s imperative that you understand who your audience is. Get to know what keeps them up at night and what will solve their problems.
Set Goals – Each social media platform needs a different goal of its own. The reason is that each social media network is very different. It’s best to set up each one independently as you don’t want each network to be a copycat of the other. While you will likely share the same blog posts, articles, and content, you’ll organize it a little differently and present it a little differently for each network.
Create a Strategy – When you’ve developed your goals you’ll want to create a strategy behind each goal to make sure you reach them. Again, separate each network out so that you have a clear understanding of what each one of them take to achieve the goals you’ve set.
Work On Your Headlines – One of the most important aspects of each social share is the headline. Each network is a little different so you’ll need to change the headline as you share. The headline is what helps your shares get more clicks.
Use Imagery Creatively – When you share anything on social media make sure that your images show up the right size and fit the network. Studies show that on social networks shares with images are more likely to be engaged with and shared to their friends.
Optimize Your Content Specifically for Social Media – Each network has different image size requirements, different amounts of letters show in the blurb before the link. Understand how each network you use works so that your content can be presented in the best light.
Share On the Right Days and Times – Research how your audience consumes content. What are the best days and times to share? When do you get the most engagement? You may have to test out different times and days to find out.
Mind Your Metrics – Always look at your analytics before you start anything new and then check them again later to find out if what you’re doing is having an effect. Remember that nothing is ever complete until the paperwork is done.
Social signals are about sending the right signals at the right time, using social media along with your other online real estate to make an impact, get noticed, and get more traffic.
Social Media Manager
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The goal of this blog is to help small and growing businesses get the most out of their social media presence.