As a Social Media Manager, I've helped many businesses improve their online presence. Along the way, I've noticed the same mistakes being made over and over again. These mistakes can be detrimental to your brand/business! Here are five common social media marketing mistakes to avoid so your business can thrive online.
1. Not Having A Strategy
This would have to be the biggest mistake anyone could make when running any type of business. If you’re getting into social media just because everybody else is doing it, then you won’t have a proper plan to succeed. It’s one of the reasons people go and throw out all sorts of profiles on every social platform worth mentioning, trying to sell their product to everyone, and hopelessly failing. Have a clear strategy from the beginning. Understand why you are using social media and what you expect to get from it.
2. Not Engaging
Just because you have good content and can keep your audience engaged indefinitely doesn’t mean you can ignore your fans. The core of what you’re doing should be to make authentic connections. Just like in the real world, people will like you more if you respond to comments and complaints. If you’re constantly talking and not paying attention to feedback then you’ll miss out on a great deal.
3. Negative Posts
This happens more times than you’d imagine. A few CEOs have resulted to using sites like Twitter to air their bad feelings, starting pointless arguments with competitors, workers, etc. Some people go as far as posting derogatory language and that’s about as low as anyone can get. Try to remember ethics and conduct yourself professionally - that way people will respect you and you won’t have to worry about brand image.
4. Too Much Self Promotion
Nobody wants to receive 20 tweets a day hearing about you. People want messages that are relevant and of value to them. So give them something that’s going to be interesting, useful and shareable: but don’t send too many messages because you don’t want the consumer annoyed. Keep the messages short, succinct and of value to the consumer. Remember the Three C's of Social Media?
5. Not Being Patient
Effective social media implementation is a marathon, not a sprint. A lot of people expect the process to be quick and simple but that’s just not the case. You can't post for only a month then step back and hope it all work out in the end: the entire plan will fall by the wayside and you won’t have anyone to blame but yourself. Give it time to grow and adjust the details of your strategy as needed. Remember you are building relationships. Commit a minimum of 3 months to posting and engagement before you can expect to see real traction.
So ask yourself...are you currently making any of these mistakes? If you are, not to worry. They are easy to correct! I hope you found this guide useful. If you have, please comment below and share with your friends!
Social Media Specialist
The goal of this blog is to help small and growing businesses get the most out of their social media presence.