I must confess…Twitter is not my favorite child. Instagram I totally get…but Twitter can still be a mystery sometimes. Don’t get me wrong…it’s growing on me but I've had some learning curves.
One thing I've learned is the importance of your Twitter profile. There are few things that need to be in place to give your business the professional presence it deserves on social media. So I came up with a quick 5 Point Checklist to give your Twitter profile a (much needed) makeover and build your brand!
Get excited…here we go!
#1) Twitter Handle – Keep it short and simple. The maximum length for a Twitter handle is 15 characters. Ideally, you want to keep the same username across all of your other Social Media accounts to make yourself easier to find. Like moi…want to find me anywhere? I’m @bluepinsocial on Twitter, Facebook and Instagram.
#2) Your Bio – You have 160 characters to make a great first impression. You can include hashtags in your Twitter bio that are searchable, so try include at least 2-3. Be short, smart and be you! Show off your personality so people know what to expect when they follow you.
#3) Profile Photo – Again, this is all about you baby. Show off your smiling mug for the Twitterverse to see! Keep it friendly, fun and professional. If your business is 100% product focused than a product picture would be ok here, but generally humans like to connect with other humans. Twitter suggests the following dimension for your profile pic - 400 x 400 pixels.
#4) Header – This is an image that sits at the top of your profile. This is prime real estate to expand on your brand so think about your brand colors/fonts etc. You can design your own professional Twitter header for free on www.canva.com I HEART Canva big time! They have all the preloaded dimensions for social media profiles. It makes it easy peasy to get a great looking profile!
#5) Pinned Tweet – Did you know that you can pin a tweet to the top of your profile? This will always be the first tweet anyone sees when they check you out on Twitter. So what can you pin to the top? A link to your most recent blog post? A link to your opt in? A link to your amazing offer? The sky is the limit! For a How To on this feature click HERE.
BONUS ('cuz I love you) Theme Color - This is the color of links and buttons on your profile (desktop version). You can chose from pre-sets in Twitter or choose your own with a HTML color code. Again, think about your brand colors and keep it looking cohesive and complimentary. HERE is a link to a dynamic HTML color chart.
So take an inventory of your Twitter profile. Is there anywhere that you can improve? Drop your Twitter handle below so I can follow you!
Also, if you need further help with graphics or setting up your social media profiles I can help with that. Send me a message and lets chat!
Social Media Specialist @bluepinsocial
Ps – Did you know that you can get a FREE guide to getting Started on Social Media? Click HERE to grab yours. It’s packed full of helpful tips for new and growing business owners.
The goal of this blog is to help small and growing businesses get the most out of their social media presence.